We build modern websites and clear search strategies—including local Google search and AI platforms—that help local Saskatoon businesses attract real customers, build trust, and grow.

Small Business Web Design & Development

Your website is often the very first impression a potential customer has of your business. We build fast, mobile-friendly, easy-to-navigate websites that look professional and clearly showcase your services.

Mobile-First Design: Looks and works perfectly on smartphones, tablets, and desktop computers.

Conversion-Focused: Clear navigation and calls to action that make it effortless for clients to call, book, or request a quote.

Easy Management: Built on clean platforms so your team can easily update content, post news, or add photos without needing technical help.

Local Search Engine Optimization (SEO)

When local clients in Saskatoon search Google for the services you offer, your business needs to show up. Our local SEO strategy focuses on getting your website in front of high-intent searchers right in your community.

Local Keyword Targeting: Optimizing your site pages for the exact terms Saskatoon residents use when looking for your services.

On-Page SEO & Content Structure: Ensuring search engines can read, index, and rank your pages above your local competitors.

Google Business Profile (Google My Business) Management Services

Google Business Profile Optimization & Management

Your Google Business Profile (formerly Google My Business) is one of the most important local SEO assets for any business. A properly optimized profile helps your business appear in Google Search, Google Maps, and the Local Map Pack, driving more calls, website visits, and customer inquiries.

At YXE Web Design, we help local businesses maximize their online visibility through professional Google Business Profile optimization, management, and local SEO strategies.

Why Google Business Profile Matters

A well-managed Google Business Profile directly impacts local search rankings and customer trust.

Key Statistics:

97% of consumers read online reviews before choosing a local business.

71% of consumers use Google reviews when researching local businesses.

Google Business Profile factors remain one of the strongest local ranking signals for businesses.

Complete Google Business Profiles are significantly more likely to generate customer engagement, including calls, website visits, and direction requests.

Our Google Business Profile Services

Google Business Profile Setup & Optimization

We fully optimize your profile for maximum local SEO performance:

• Business category optimization

• Service and product setup

• Keyword-rich business descriptions

• Service area configuration

• Business hours optimization

• Photo and media optimization

• Google Maps optimization

• NAP (Name, Address, Phone Number) consistency

  • Local SEO keyword implementation

Google Business Profile Posting Strategy

Google rewards active profiles. We create a customized posting strategy that keeps your profile fresh and engaging.

Monthly Google Posts Include:

• Promotions and special offers

• Seasonal campaigns

• Company updates

• New services

• Project showcases

• Customer success stories

• Local event participation

• Benefits include: Increased profile visibility, Better local rankings, More customer engagement, Improved click-through rates, Enhanced brand authority

Google Business Profile Verification & Validation

Having trouble getting your profile verified?

We assist with:

• New profile verification

• Video verification support

• Business validation troubleshooting

• Suspended profile reviews

• Reinstatement assistance

• Duplicate listing cleanup

Google Business Profile Recovery Services

Lost access to your Google Business Profile?

We help recover:

• Locked-out accounts

• Ownership disputes

• Manager access issues

• Former employee ownership problems

• Suspended profiles

• Hacked Google Business Profiles

Our team works directly through Google's support channels to help restore ownership and business control as quickly as possible.

Answer Engine Optimization (AEO & AI Search)

Search is evolving rapidly. People no longer just use traditional search engines—they ask AI assistants like ChatGPT, Gemini, and Siri for direct recommendations. AEO ensures your business is structured to be the top answer provided by AI.

AI Recommendation Readiness: Structuring your online presence so AI search tools accurately describe and recommend your services.

Structured Data & Schema: Adding clear, machine-readable information behind the scenes so search engines and AI instantly understand what you do, where you are, and how to reach you.

Direct Answer Optimization: Formatting your website content to directly answer common questions your prospective clients ask online.

Digital Marketing Strategy

A great website needs a strategy behind it to deliver results. We offer practical digital marketing tailored to small local businesses, focusing on steady growth rather than vanity metrics.

Customer Acquisition Strategy: Aligning your website messaging with practical ways to attract and convert local inquiries.

Brand Positioning: Helping you articulate what sets your business apart from local competitors.

Reputation Management Services

Google Review Management & Online Reputation Protection

Your online reputation directly affects whether customers choose your business or your competitors.

A single negative review can influence purchasing decisions, while a steady stream of positive reviews improves trust, conversions, and local search rankings.

Why Reputation Management Matters

• 65% of consumers reject businesses due to negative reviews, low ratings, or outdated reviews.

• 54% of consumers visit a business website after reading positive reviews.

Review quantity, quality, and review velocity are important local SEO ranking factors.

Google Review Management Services

• Review Monitoring

• We continuously monitor:

  • Google Reviews

  • Customer feedback trends

  • Rating changes

  • Competitor review activity

  • Review Response Management

Professional responses to:

• Positive reviews

• Neutral reviews

• Negative reviews

• Customer complaints

This helps improve customer trust while showing potential customers that your business actively engages with clients.

Review Generation Strategy

We help businesses consistently generate more positive reviews through:

• Review request campaigns

• Automated follow-up systems

• SMS review requests

• Email review campaigns

• QR code review systems

1-Star Google Review Removal Assistance

While legitimate customer reviews generally cannot be removed, many reviews violate Google's policies.

We assist with identifying and reporting:

• Fake reviews

• Competitor reviews

• Spam reviews

• Harassment reviews

• Review bombing attacks

• Policy-violating content

Our team manages the reporting and escalation process to maximize the likelihood of successful removal.

Reputation Repair Services

For businesses suffering from poor ratings, we create a structured reputation recovery plan that includes:

• Review acquisition campaigns

• Customer feedback programs

• Service recovery workflows

• Rating improvement strategies

• Local SEO reputation enhancement

Ready to Make Your Online Presence Work for You?

Let’s build a digital presence that brings in more local clients and supports your business goals.